The annual superbowl sporting event in the States is big business and not just on the football field. Superbowl advertising has become staunchly competitive and crazy expensive, with juggernaut companies all pushing for TV viewers attention and ultimately spending dollars. Among these advertisers the car companies use the Superbowl as a time to show off their latest wares and show Americans what they are all about.
When the Superbowl took place last weekend it was the Green Bay Packers that won the game but Chrysler and Eminem that scored big in the advertising war. Chrysler’s ad cost around $10 million USD to create and stars Eminem among scenes of his hometown – Detroit. It plays up to patriotism and emotion while also introducing a new and risky new tagline for Chrsyler – “Imported from Detroit”. Named ‘Born of Fire’ the ad is for the Chrysler 200 sedan but has generated more interest and comment than any other this year, making it a total success.
It’s a clever piece of advertising and you can view the commercial below. Also there are a couple of runner’s up car ads from Volkswagen and GM to check out.