Chinese brand Chery to launch in NZ with two models

April 1st, 2011 by Darren Cottingham

Chinese carmaker Chery Automotive is about to make its launch into the New Zealand vehicle market with its J11 SUV and J1 hatchback.

Chery is China’s largest independent vehicle manufacturer. It has five car assembly lines, two engine plants and one transmission plant that combined to produce over 680,000 cars in 2010. Chery is also a prolific exporter of vehicles from China, exporting over 40% of all vehicles sold out of China in 2010. Total exports of Chery vehicles now amount to almost 500,000 units with cars and components sold into 80 countries.

Now it’s NZ’s turn to receive Chery vehicles with the J11 SUV and J1 hatch leading the way.

The J11 is a 2.0-litre compact 2WD SUV available with either manual or automatic transmission. Its features include leather trimmed seats, air conditioning, power windows, MP3 compatible four speaker stereo, power mirrors, 16” alloy wheels and remote keyless entry.

The J11’s 2.0 litre engine produces 102Kw power and 182Nm of torque, while safety features include ABS, EBD, dual airbags and front seatbelt pre-tensioners.

Retail price for the J11 is $21,990 plus on road costs with the automatic transmission a $2000 option.

The Chery J1 is a 1.3 litre manual five door hatchback with a retail price of $12,990 plus on road costs. This J1 is set to be NZ’s cheapest car when it goes on sale.

Standard equipment on the Chery J1 includes power steering, air-conditioning, alloy wheels, power windows, MP3 compatible four speaker stereo, power mirrors and remote keyless entry. Safety features include dual airbags, ABS, EBD and front seatbelt pre-tensioners. Continue reading “Chinese brand Chery to launch in NZ with two models” »

First Great Wall models go on sale in NZ

June 29th, 2009 by Darren Cottingham

Great Wall ute1

Great Wall Motors is the first Chinese car manufacturer to debut in the New Zealand and Australian markets after its dealer launch in Sydney last week.

Two twin-cab utilities, the V240 in both 4×2 and 4×4 configurations and the SA220 in 4×2 only, are the first Great Wall models to be released onto the New Zealand market.

The V240 4×2 will sell in New Zealand for $26,990 plus on road costs with the 4×4 option costing $3,000 extra, while the SA220 will sell for $21,990 plus on road costs. Both vehicles offer buyers equipment levels that include electric windows, alloy wheels, leather trimmed seats and air conditioning and a new car at a second-hand price.

Great Wall vehicles will be sold and supported initially in New Zealand by a network of six dealers and have a three year/100,000km warranty. Ateco Automotive, the Auckland and Sydney-based importer, has been negotiating to bring Great Wall to New Zealand for over three years. According to the Managing Director of Ateco Australia, Ric Hull, “Great Wall is one of ChinaŸs leading car makers and it has been consistently at the top of its domestic car market with its Ute and SUV models. “This year China will make and sell more vehicles than any other country in the world. Every mainstream car and component manufacturer is represented there. Access to technology is virtually unlimited. ChinaŸs car industry has come a long way in a very short time,” he said. “From day one we have been thoroughly impressed with Great Wall.

Great WallŸs New Zealand consumer website, will be live from next Wednesday July 1.

Chrysler and Great Wall to work together

July 8th, 2008 by Darren Cottingham

You may remember ‘Great Wall’ car company from recent Car and SUV news of the brand’s imminent arrival in New Zealand.

Chinese media report that the two companies signed a memorandum of understanding in mid-June that will allow them to explore a shared sales network and component purchasing. Great Wall Motor is recognized as an independent (not in a joint venture) SUV and pickup manufacturer with annual capacity of 200,000 vehicles.

The report also notes that one year has passed (July 4, 2007) since Chrysler signed a strategic cooperation agreement with Chery Automobile, but that no further developments have been seen since then.

Chrysler LLC and Great Wall Motor Co Ltd. have signed a memorandum of understanding (MOU) to assess the feasibility of developing a long-term, mutually beneficial strategic relationship covering a broad range of areas. Under the agreement, the two parties could leverage each other’s distribution network and component and technology capabilities to benefit consumers around the world. The MOU represents part of Chrysler’s ongoing efforts to explore opportunities to expand the Company’s involvement in the development of China’s auto industry, as well as growing Chrysler’s global business through partnerships.

The two parties have agreed to not disclose further details of the discussion until more specific plans are developed and approved.

First Chinese car from Great Wall Motors to be imported to NZ and Australia

June 19th, 2008 by Darren Cottingham


China’s first car brand to make its Australian and New Zealand debut will arrive in October of this year, more than six months earlier than previously predicted, when Sydney and Auckland-based importer, Ateco Automotive launches Great Wall Motor.

Ateco has been negotiating with GWM for almost three years. Strict confidentiality agreements have precluded Ateco from confirming that it has not only concluded negotiations but it also has been working on homologating the first GWM vehicle to be sold in Australia. GWM will debut with a double can Ute that will retail for well under $20,000 in both Australia and New Zealand.

“The GWM double cab Ute will be just the start,” says Ric Hull, Managing Director, Ateco Automotive Pty Ltd. “The Ute will be followed soon after with a single cab Ute, a compact SUV and an entry level light car.  Pricing will be comparable to similar Korean models with a significantly higher specification.”

GWM is one of China’s leading car makers and it has been consistently at the top of its domestic car market with its Ute and SUV models.

“From day one we have been thoroughly impressed with GWM,” says Mr Hull. “World class production facilities are becoming commonplace in China and there is no doubt that GWM has set the production benchmark.  But what sets GWM apart is the corporate culture that permeates through the organisation.  The company motto is ‘Improving little by little every day’ and from what we have seen the staff really do live and breathe this philosophy. Every time we go to GWM’s head office in Baoding, we are impressed by the progress that has been made since our last visit.”

“We targeted GWM for our Chinese plans because they are highly disciplined, organised and well led,” says Mr Hull.

To prepare for the launch of its Chinese brands, Ateco has made some key management changes. David Stone, who was instrumental in setting up the Hyundai, Daewoo and Kia networks, will over see the appointment of dealers to distribute Ateco’s new Chinese brands, with a target of 50 dealers across Australia for the launch of GWM in October. In New Zealand the GWM distribution business will be run from Ateco’s Mount Wellington headquarters in Auckland via dealer network five to six dealers at launch. The New Zealand product range will be common with Australia.

In addition to its Sydney headquarters, Ateco will also appoint regional managers for the key state operations, working to Peter McGeown who is newly appointed to the role of National Sales Manager. McGeown has worked with Ateco as Queensland Regional Manager when Ateco represented Kia and he was involved with Daewoo and Toyota. He will be responsible for setting up an entire sales and marketing infrastructure for GWM, which will include national as well as regional activities.

Full details, prices and specifications of the new GWM range will be announced when they go on sale in October.

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