Mini has just released details of an aggressive new pricing strategy spanning most of its NZ model range. The entry price for a new Mini will now start at $27,900 and the recommended retail price of most new models will be reduced by between four or five thousand dollars.
This new competitive pricing will make Mini a more accessible option for those looking at purchasing a small, economical hatch in the NZ market.
“This price realignment will mean many more Mini fans can share in the dynamic go-kart like driving experience of this premium small car,” said the Managing Director of BMW Group, Mark Gilbert.
“Mini is renowned for its fun to drive and playful, boundary pushing nature, and is one of only a few brands which has an iconic 50 year plus heritage. Most people have a special memory or experience with Mini and this will give more motorists the opportunity to re-engage with their Mini experience.”
The entry model to the range, Mini Ray, is powered by a 1.6-litre petrol engine and weighs just 1135kg. Fuel economy is frugal at 5.4-litres per 100km combined.
Mini’s new Cooper D with its 1.6-litre diesel powertrain has set a record as being the first Mini with carbon emissions of less than 100 grams a kilometre (99g/km) and proved itself the most fuel efficient vehicle in the 2010 AA EnergyWise Rally, using the least fuel of any vehicle in the event.
Mini’s new prices came into effect on Sunday 1 May, 2011 to find out more click here to visit NZ’s Mini website.