Audi of America president Scott Keogh has made some bold statements in regards to the future of electric vehicles.
According to Keogh, Audi will embrace EVs and he fully expects the franchised Audi dealers to do the same.
“Do we want to jump in and compete (with EVs)? Without a doubt. We have the resources, the scale, the infrastructure, the customers and the dealers to compete in this new order.”
Keogh added: “All this fright about where am I going to get a charge is going to go away extremely fast. The technology on this front is moving at a staggering pace. You’re going to be looking at a marketplace in the next seven, eight, nine, 10 years where for 30 or 40 some brands their entire business is going to be battery-electric vehicles.”
Keogh believes that Audi will be among those 30 to 40 brands to go battery-electric only. The automaker has already promised at least three long-range EVs by 2020, with dozens to follow a few years after that.
In regards to the dealership model and EVs, Keogh says: “We have to look at alternative channels and start to make money. These cars are going to have to be fixed less. But you’re going to have a host of opportunities around the battery and helping the customer in their home.
“You have the customers, you have the scale, you have the (marketplace) presence. You need to become the 1-stop shop (on electrification). You need to be a part of their whole electric ecosystem.”
Source: Ward’s Auto